Our values

These values, developed together with students and stakeholders, depict what is important in the Tourism Marketing and Management master's degree programme.


Together does more than alone. We are more like colleagues than students and teachers, cooperating rather than competing. We are considerate towards each other and include everyone.


The cornerstone of sustainability is profitability, which contributes to the wellbeing of local communities. The concern with nature and environment for future generations are key to sustainable tourism business practices. We are responsible for our actions and their impacts. 


We value learning and knowledge in all forms. Rather than to earn credits, to study is to master topics, learn more and understand. We have specialized knowledge in the field and will utilize it with respect, honesty, and integrity. Everyone merits respect, no matter who they are or where they come from. Our actions are transparent and what we do defines who we are.     


Our mission

We make tourism better.

We are committed to constant improvement and leave our mark on how to conduct tourism business. We use the knowledge we have, and learn, to add value to tourism and influence people and organizations to improve tourism for the science, business, planet and future generations.  


Our vision

We are the most attractive master's degree in the Nordic countries to study tourism business.