Tunniste / Course Code


Nimi / Name

Introduction to Tourism Marketing and Management

Laajuus / ECTS


Tyyppi  / Level (esim. perusopinnot, aineopinnot)

Intermediary level studies

Laji / Type


Opinto-oikeus (?) / Rights to study

Tourism marketing and management master’s students

Suositeltu suoritusaika / Recommended time

First year of TMM studies

Tuntimäärä / Hours (?)

50 hours

Arvostelu / Grading



Business school

Opettajat / Teacher

Raija Komppula


Kuvaus / Syllabus:


Osaamistavoitteet (pakollinen) / Learning outcomes (compulsory)

Knowledge related:

  • This course provides the student a roadmap to study in international master’s degree programme in Tourism Marketing and Management.
  • Understanding of what is expected of them when they are studying in the programme and how they will become experts in the field.
  • Familiarity with and a member of various collaborative platforms that benefit their studies and career.
  • Familiarity with central concepts and research questions in the programme topics, namely wellbeing, nature and sustainable tourism and digitalization.


Skills related:

  • Building their personal brand and develop the reputation of themselves and the programme during their studies.
  • Advanced communication and team working skills and can think innovatively.
  • Work in a future-oriented perspective and can interpret and identify trends and weak signals.



Sisältö (pakollinen) / Content

  • Lectures and discussion on wellbeing tourism, nature tourism, sustainable tourism and digitalization.

Suoritustavat (pakollinen) / Teaching Methods

  • Lectures (40 hours)
  • Assignments and independent study (10 hours)

Toteutustavat / Study Modes

  • Lectures
  • Teamwork exercises
  • Individual assignment
  • Independent study

Oppimateriaalit / Study Material

  • Online material


Arvosteluperusteet (pakollinen) / Assessment

Active participation and assignments (pass/fail)

Edellytykset / Prerequisites:

Bachelor’s degree

Ajankohta / Time



Tarjontatieto / Level

Tourism Marketing and Management students

Avainsanat / Keyword

tourism, marketing, management, business

Kampus / Campus


Lisätietoja/ Further information

Opetuksen kieli (pakollinen tieto) / Teaching language