Career prospects

Degree programme in Tourism Marketing and Management provides you the skills and knowledge for various positions in the fields of business and tourism. The programme teaches you skills useful in everyday business such as understanding customer behaviour and creating customer experiences as well as online marketing, content creation and curation in social media, and analytical thinking. Specialization in tourism marketing and management enables you to work in for example following positions in the field of tourism:

Destination manager


Consultant and expert

Destination marketer

Marketing manager

Social media marketer


The main focus in our program is to create talents that make tourism better. Our students will be the ones that develop the field, both in academia as well as in the industry. By finishing our degree you are also eligible to apply for doctoral student positions in universities aroudn the world.

However, many of the future jobs do not even exist yet! TMM teaches students the skills and knowledge to prepare and adapt to changes to come and how they can help the tourism industry and research to keep up to date with the latest economical and technological developments.