Make tourism better

We are an International Master's Degree Programme in Tourism Marketing and Management at the University of Eastern Finland. We provide master-level studies in Joensuu, Finland completely in English. The programme takes two years to finish. Our students graduate as Masters of Science in Economics and Business Administration with a specialization in the Tourism Business.

The application period for the studies starting in September 2021 will be 1.12.2020-20.1.2021.!/korkeakoulu/

Click to link below to find details about the programme, the application process, requirements and fill in the application for the programme!

If you have any questions about the programme, please e-mail programme director Juho Pesonen at 

It is your future and we are serious about it

Master's Degree Programme in Tourism Marketing and Management is not only about making money; we aim to make tourism better. Better for tourism businesses, better for tourists, better for the environment and better for local communities. This is what we teach our students and this is what the students can do when they have finished our degree programme.  We will provide you with the tools and skills needed to make it in the future. Your choices of what to study and where define your future and we take this responsibility seriously.

Our students are problem solvers who enjoy challenges and want to see the effects of their work. They are critical thinkers who can identify and tackle complex problems in the field of tourism. They are creative, service-oriented, quality conscious and hard working.  

We provide students comprehensive knowledge on how to manage and market tourism businesses and destinations in modern, global tourism field. Our program is not the easiest there is, but there are not many like it in the world. We focus on understanding the customer, on creating value for all people and organizations involved in tourism, on small and medium-sized enterprises, and on wellbeing of tourists, nature, businesses and local people. We do this with the latest academic knowledge combined with real-life business challenges. 

See more information about our studies at


Travel and tourism is an ever-growing, global and international business. We will put you right in the middle of this and teach you the skill needed to operate in today's and tomorrows marketplace. We will give you a chance to make tourism better. This Master's degree is not just for a career but it also allows you to find your passion and make it a living in the field of tourism. 

Your education at our programme will give you knowledge and tools to work in various positions in the field. You can be an entrepreneur, a destination marketer, social media specialist, business manager or a consultant, just to name a few examples. Our focus on nature, technology, wellbeing, and responsible tourism will give you a great position to work in the field of tourism with skills and knowledge respected and sought after by employers.

The University of Eastern Finland is a multidisciplinary academic university which offers students a wide range of study possibilities and minor subjects. It is located in beautiful and safe Eastern Finland with nature surrounding us everywhere. The living costs are smaller than in major university cities and metropoles around the world and students are valued and appreciated.

The University of Eastern Finland, UEF, is committed to a high standard of research and education. UEF has passed a quality assurance audit carried out by the Finnish Higher Education Evaluation Council, and adopted an ISO 9001:2000 compliant quality management system. Furthermore, since launching its operations in 2010, the UEF has appeared frequently, indeed annually, in several rankings listing the world's leading universities. In 2015, UEF was ranked among the leading 400 universities in the world by Times Higher Education, among the leading 350 universities in the world by QS World University Rankings, and among the leading 401–500 universities in the world by Academic Ranking of World Universities.

Read 16 reasons why you should study with us!



Master's Degree Programme in Tourism Marketing and Management is a two-year programme containing various studies total of 120 ECTS credits. The curriculum includes courses on consumer behaviour in tourism, marketing and management of tourism companies and destinations, research methods, and electronic business. All the courses in the curriculum will be focused around three central themes: wellbeing tourism, sustainable tourism and nature-based tourism. See our detailed curriculum at:



We are looking students who are passionate about developing tourism both as a livelihood as well as a phenomenon affecting our whole planet. We welcome applications from persons who hold a Bachelor's degree in either business or tourism or who have at least 60 ECTS credits of studies in the aforementioned topics. Our application period is always at the end of the year and studies start in September. Please see our call for applications at



For students from EU / ETA region, the Master's Degree Programme in Tourism Marketing and Management does not charge tuition fees. For non-EU/ETA students tuition fees are 8000 € per annum. To celebrate the 10th anniversary of the University of Eastern Finland, all new students admitted in 2020 are eligible to receive a partial tuition waiver. In the Master’s Degree Programme in Tourism Marketing and Management, the tuition waiver is 50% of the annual tuition fee. For the second year of study, tuition waivers are available to students who have completed a minimum of 55 ECTS of studies included in their degree, during their first year of study.

See more information about tuition fees and scholarships at


Pictures: Karelia Expert Matkailupalvelut Oy


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