Inclusive Promotion of Health and Well-Being
The consortium (2016–2019) develops evidence-based, cost-effective methods that address different target groups in order to promote health and well-being. The study focuses on groups at risk: young people who are not studying, working, or engaged in professional training, people dependent on the labour market subsidy, adult asylum seekers with a residence permit, as well as users of multiple social welfare and health care services. The results can still be applied to activities directed at everyone. The models to be developed are based on the concept of comprehensive, enabling and inclusive promotion of health and well-being, in which the different methods of social marketing are utilised and social welfare and health care services are integrated as a part of promoting health and well-being. The models will be developed and tested in cooperation between the public, private and volunteer sectors in three social welfare and health care regions (Eksote, Siun Sote and KS-SOTE 2020) as well as the cities of Kouvola and Vantaa. The cost-effectiveness of the models will be assessed. The project produces new information about the individual and societal factors and mutual mechanisms of differences in health and welfare; it also develops policy recommendations and strategies for promoting health and well-being in the future.
Professor Marja Vaarama
University of Eastern Finland