Global education brand for Finland

Last year, the Finnish Ministry of Education and Culture commissioned William Doyle, a UEF scholar in residence and lecturer on media and education, to write a major new report, titled “Action Plan for Global Education Brand Finland”.

The report is based on interviews with scores of educators and thought leaders in Finland and the United States, and urges Finland to market its education insights clearly and forcefully on the world stage. Doyle presented the report to Minister of Education Sanni Grahn-Laasonen and other top officials in Helsinki in March, and the ministry published the report in August.

“Recently, UNICEF named Finland’s school system as the developed world's number one. In other words, Finland should be serve as an inspiration and education leader for the rest of the world,” Doyle says.
The report has generated wide discussion in the Finnish government and in academic circles alike.

“Finland should be the global intellectual capital exchange of education, the global Ivy League of teacher training and professional development, and the world capital of childhood education. Finland should be the CERN of global education,” Doyle writes in the report.

William Doyle lives in New York City, where he is an award-winning New York Times best-selling author and TV producer, and has worked as programme director for the media giant HBO.  For the last three years, he and his family have commuted to Finland while he lectures at UEF, and his 10-year-old son attends the Joensuu Teacher Training School. In 2015–2016 Doyle worked at the University of Eastern Finland as a Fulbright Scholar, and in 2017 as a Rockefeller Foundation Resident Fellow.

Action Plan for Global Education Brand Finland